Website Launch
The new website was launched March 18, 2025.
The launch of our redesigned digital home represents a visual, interactive manifestation of our mission to make Planetary Health knowledge accessible worldwide.
Within the first quarter post-launch, we achieved:
- A 22% increase in website sessions
- A 10% increase in total users
- A 33% increase in user interactions
- Over 1,000 daily visitors during high-traffic periods
- 2,000+ searchable and filterable Planetary Health resources
The site’s success stems from its underlying philosophy of connecting research with action, linking global perspectives with local solutions. The site is a digital home for the global Planetary Health community, providing avenues for changemakers to connect as well as share their latest Planetary Health updates and stories.
Social Media Engagement
Across all social media platforms, we’ve achieved notable growth in meaningful engagement throughout 2025. Our social media strategy focuses on sparking revelations and connections that translate into real-world action, linking practitioners with research, and amplifying voices from every corner of the planet.
Building on strong overall momentum (the July 2024-July 2025 period shows an 80% increase in total engagement across combined platforms), the first half of 2025 demonstrates continued expansion:
LinkedIn’s 3,500+ new followers since the beginning of the year include government officials and industry leaders, expanding our influence into policy and corporate sectors where systemic change takes root. Meanwhile, Instagram’s visual storytelling continues to resonate globally with nearly doubled reach and impressions, and Facebook maintains steady community engagement that spans generations and geographies.
Following a major redesign early in 2025, the Hylo community platform is experiencing remarkable growth with 300+ new members joining the PHA community in the last two months alone.
The impact can be seen in increased participation in PHA initiatives, including the doubling of annual meeting abstract submissions compared to previous years, and jumps in webinar registrations (such as those for the recent communications webinar) after PHA amplifications.
Global Media Reach
Billions of Impressions
Through global media monitoring spanning January through July 2025, we’re witnessing growth in Planetary Health visibility, with total mentions of ‘Planetary Health’ in news, broadcast, blogs, and podcasts (i.e. excluding social media) experiencing an 18% increase from the previous period. The service, Meltwater, estimates a “reach” of nearly 80 billion impressions globally, demonstrating that Planetary Health messaging is breaking through traditional academic and policy circles to capture mainstream media attention. ‘Reach’ is a piece of content’s potential viewership determined by looking at monthly unique visitors to the publisher.
Covered themes have evolved from climate-focused narratives to encompass:
- Air pollution: Often the second-most mentioned anthropogenic environmental change (climate change being the first), air pollution has risen in prominence across the globe
- Microplastics research: Featured prominently in The Guardian and scientific journals
- Medical education integration: European immunologists and medical professionals adopting Planetary Health frameworks
- Investment sector interest: Novo Holdings (Denmark) and other major investors incorporating Planetary Health principles
- In addition, the Asian Infrastructure Investment Bank’s finance report “Infrastructure for Planetary Health,” issued in February, recommended three key investment themes for financiers to enact
