Join the #ReuseForTheWin Movement
The FIFA World Cup 26™ — sponsored by Coca-Cola — will be co-hosted by Canada, Mexico, and the United States in 2026, bringing one of the world’s most-watched sporting events to 16 cities across the three countries. Replacing single-use plastic bottles and cups with reusable cups at stadiums and fan festivals can prevent millions of plastic containers from entering the waste stream and potentially polluting the environment and the oceans.
Coca-Cola — the world’s top source of branded plastic pollution — has an opportunity, as a longstanding FIFA partner, to lead the way by prioritizing and promoting reuse.
Tell Coca-Cola to commit to reuse and help kick single-use plastic waste out of our sports stadiums once and for all.